11MPA Gen Written 2
Q1 a-e (24 marks)
a. Explain the purpose of the image (3 marks)
b. Explain the expected audience response to the image (3 marks)
c. Identify 4 examples of how codes have been used to create meaning (8 marks)
d. Identify representation of a value and describe how it's been created (4 marks)
e. Identify the genre of each piece and provide examples of what audiences are likely to expect (6 marks)
note: tip for e. For the sake of this task, consider the genre of the image on the left to be part of a men's razor advertisement, and the image on the right as a value statement on the world's biggest online retailer's website. What are audience likely to expect of a men's razor advertisement, and what are they likely to expect the values of the world's biggest online retailer to be? do the images adhere to audience expectations? Why or why not?
Q2 (14 marks)
Using media terminology, discuss how technologies could be used to construct narrative in entertainment media. Support your answer with examples from media.
Tips for Q2
Media technologies play a crucial role in constructing narratives and shaping storytelling in various mediums such as films, television shows, video games, and interactive experiences. Here are several ways in which media technologies can be utilized to construct narrative:
Visual and Aesthetic Choices: Media technologies offer a wide range of visual tools, including cinematography, color grading, set design, and special effects. These elements contribute to the overall look and feel of a narrative, helping to establish the mood, atmosphere, and visual storytelling style.
Editing and Montage: The editing process allows creators to manipulate the sequence and pacing of scenes, enhancing the narrative flow and controlling the audience's perception of time. Through cuts, transitions, and montages, media technologies shape the relationships between different shots, creating meaning and conveying information.
Sound Design and Music: Media technologies enable the integration of sound effects, dialogue, and music into the narrative. Sound design enhances immersion, creates atmosphere, and provides auditory cues to guide the audience's emotional responses. Musical choices can evoke specific moods, reinforce character development, and accentuate narrative beats.
Interactive Storytelling: With advancements in technology, interactive media such as video games and virtual reality (VR) experiences offer new narrative possibilities. Players or users become active participants in the story, making choices that affect the plot, character development, and outcomes. Media technologies facilitate branching narratives, multiple endings, and nonlinear storytelling structures.
Digital Effects and CGI: Media technologies like computer-generated imagery (CGI) and digital effects enable the creation of fantastical or realistic elements that may be challenging or impossible to capture in practical terms. These tools allow storytellers to construct immersive worlds, showcase incredible creatures or environments, and enhance storytelling through visual spectacle.
Transmedia Storytelling: Media technologies also support the expansion of narratives across multiple platforms and mediums. Transmedia storytelling involves using different media channels, such as films, TV series, books, comics, video games, and online content, to create a comprehensive story universe. Each medium contributes to the overall narrative, providing unique perspectives, additional information, and a more immersive experience.
Data-driven Narratives: In the digital age, media technologies can leverage user data to personalize narratives and offer customized experiences. By collecting and analyzing data about user preferences, behavior, or choices, creators can tailor content to individual viewers, providing a more engaging and relevant storytelling experience.
Overall, media technologies provide a diverse toolkit for constructing narratives, enabling creators to shape visual and auditory elements, incorporate interactivity, utilize special effects, expand across platforms, and leverage user data. These tools enhance storytelling capabilities and offer exciting opportunities for engaging and immersive narratives in the modern media landscape.
Here are a couple of data-driven narratives that are quite impressive.