Y10T3W2 - Impact on Media

Impact on Media - Audience, Purpose and Context
Allow approximately 6 hrs to complete this module.

For this module, you will complete an in-class written task which will be worth 5% of the year's total marks.  You will choose one of the questions below and write for the duration of one full period in exam conditions.

To support your argument, you will refer to at least one of the listed films in detail - the trailers are provided to help you decide which film to watch.  Some of the films are available through Clickview, using your College login.

1. How does the intended audience impact the decisions made by media producers when creating content, and how can these decisions affect the way the audience perceives and interacts with the content?

2. What are some of the ethical considerations that media producers should take into account when creating content for a specific audience? How can media work impact individuals or communities, and what responsibilities do producers have in this regard?

1. The Social Dilemma (2020) - This docudrama explores how social media platforms use data and algorithms to create a personalized user experience, affecting how individuals perceive and interact with content on these platforms.

2. This Film is Not Yet Rated (2006) - This documentary delves into the Motion Picture Association of America's rating system for films, highlighting how the intended audience affects decisions made by producers in order to get a certain rating and how this impacts the content of the film.

3. American Teen (2008) - This documentary follows the lives of four teenagers in a small Midwestern town, highlighting how stereotypes and expectations of the intended audience, in this case young adults, can shape how young people see themselves and interact with their peers.

4. Food, Inc. (2008) - This documentary explores the industrial food system and its impact on workers, animals, and the environment, highlighting the ethical considerations that media producers should take into account when creating content that has the potential to harm public health and the environment

5. The True Cost (2015) - This documentary examines the impact of fast fashion on workers and the environment, highlighting the ethical considerations that fashion industry producers should take into account when creating content for a specific audience.

6. Blackfish (2013) - This documentary explores the treatment of killer whales in captivity, and how SeaWorld's audience, primarily families with children, impacted the company's decisions and treatment of the animals. It can be used to illustrate how producers cater to their intended audience and how this can affect public perception and action.

IMPORTANT NOTE

To be best prepared for this task, you will need to watch the film as homework.   You should also research the topic you want to write about, in order to answer the question well.  Do this early, and talk about the films and your chosen question with your peers.

You will be marked on the quality and logic of your argument (12 marks), your use of media terminology (4 marks) and the quality of your references to the film (4 marks).   A glossary of media terminology can be found here.

The task will be hand-written in class.